Enable other similar platforms that are also Whatsapp Mobile Number List widely used by the target audience, such as Snapchat and TikTok, where interest-based targeting is still allowed. 7. Aftermath of iOS 14.5 Facebook Privacy Whatsapp Mobile Number List Update It's been a while since the infamous iOS 14 update was introduced. Apps now have to ask the user whether it is allowed to track activity in order to show more relevant advertisements. 88% of users said no, as a result of which Facebook has had to limit itself in receiving and processing Whatsapp Mobile Number List cookie data. The limitations can be seen across the entire business platform.
The retargeting audiences have become Whatsapp Mobile Number List a lot smaller than before. The attribution period within the report has been reduced to a maximum of 7 days. Limited optimizations for app install campaigns have been introduced. Your website domain must be verified so that Facebook can verify that you are Whatsapp Mobile Number List authorized to edit website events. Up to 8 default events can be set for campaign optimization. Immediately after the announcement, it turned out that Facebook was fairly concerned about the iOS 14 update. Advertisers were also very concerned. Still, it seems that Facebook is still relatively Whatsapp Mobile Number List unaffected by this development. To be continued.
Curious about how you can use more Whatsapp Mobile Number List Facebook data for your campaigns? Then make sure that the Facebook Conversion API is implemented (trend 3). Then your retargeting audiences get bigger and Whatsapp Mobile Number List you get better results. This article was created with the help of Marvin Jansen, Joshua Brazil, Pascalle Winde, Danny van Heusden and Freek Jautze. Pay attention! But before you decide to change your model, take a look at the Assisted Conversions report. This gives you direct insight into the extent to which a channel has been supportive towards the conversion. And then Whatsapp Mobile Number List a channel such as Facebook can suddenly be very interesting, because it has suggested the relevant visitor, who subsequently resulted in conversion via the search engine.