But how do you leverage segmentation to provide a personalized solution? They ask their customers to fill out a survey that includes their preferences and questions about their preferences. Rocksbox uses the results of this survey to better understand what styles customers like. Pasted image 02 1 sauce Based on these segments, we will send customers an email with personalized product recommendations.
This helps build loyalty, as ghost mannequin effect customers feel special when they see such bespoke recommendations. It helps them save time looking for the perfect jewelery, and in many cases it leads to sales. Example: Zillow Another great example of using segmentation to send personalized email to customers is Zillow, a provider of various real estate services such as buying, selling, renting, and remodeling.
They segment customers based on their current lifecycle stage and send marketing emails related to prospects and each group of customers. For example, they send an email to people trying to buy a home with information about homes in a preferred area. When a user adds a particular home to their wishlist, they will send an email notifying them of a price change for the saved property.