Are there pain points that have been overlooked or unexplored before? Going back to the insurance space, common pain points on the character's journey are life-changing events, such as getting married, buying your first home, or having a baby. But there are other events that may prompt your reader to review their insurance policy or consider buy email list expanded coverage. a dog sticks his head out the car window Image credit: Avi Richards For example, getting a dog may prompt.
A pet owner to review their liability insurance or perhaps consider adding their dog as a beneficiary or setting up a pet trust (yes, those are things real). Of course, addressing your readers' pain points without being repetitive can certainly be difficult when creating a content strategy for the long game. But by using different approaches, you can create new buy email list content that keeps your audience engaged. For more stories like this, subscribe to the Content Standard newsletter . Subscribe to the Content Standard Finding and solving problems is Marketing 101.
Long before we started talking about content buy email list strategy, when giant billboards and glossy print ads reigned supreme, understanding your customers' problems was key. to articulate your brand's value proposition, gain trust and develop relationships with your target audience. But for content creators and strategists, once you've identified customer personas and pain points, you're likely to come back to the same topics over and over again. Take it from someone who's created nearly 600 pieces of content in the personal finance space