Have your own photos taken If you're using stock photos in your social media posts, it's time to stop now. Advertising Continue reading below Why? Stock photos just don't Banner Design work as well as real photos. To prove it, Marketing Experiments tested an actual photo of their client against their best-performing stock photo. The result? Visitors who saw the real photo were 35% more likely to sign up. Stock marketing experiments vs real photos Here are Banner Design three tips for stunning images on social media: Hire a local photographer to take photos that fit your editorial calendar. If you're just starting out, you can take your own photos with a high-quality smartphone. Make sure your images match the text around them.
Images are meant to summarize concepts and Banner Design generate starting points, not just to break up text. (Like the photo in this BMW Instagram post.) 3. Recycle your Evergreen content into graphics Did you know that people remember visual information 65% longer than text? To take advantage, repurpose your best pieces of evergreen content into Banner Design infographics, charts, graphs, and social media images. Here is an example of a social media infographic… How to Create Engaging Social Media Content: 12 Tips to Get Results …chart… …chart… How to Create Engaging Social Media Content: 12