Bitly was offering a great service to its users. A well-designed brand with an easy-to-use interface, offering unbranded or branded short links, with tracking. However, they were clearly pushing their own brand. On their platform, using Bit.ly/xxx is a lot easier than adding your own brand domain. Their process is a little complicated and takes a few steps: You have to start by going to another platform to first choose and register your domain name Then set up your Branded Short Name in Bit.ly in their advanced settings using things like DN Then verifying your Domain And finally, have your Branded domain to customize your links. Sounds like a bit of a hassle to me.
Even if you are tech-savvy. (This is why Rebrandly does it in 1 step). One of the most important features brands have to focus on now is ease-of.use. Your customers’ User Experience trumps all. UX-User-Experience Customers are also bombarded with information and options all day. They have what some marketers call a “lizard Cork House Clearance Services brain” – Meaning that they’re often very impulsive when making brand decisions. The moment you give them anything that feels complicated, you run the risk of them closing your window of opportunity in a split second. Even though Bitly has worked hard to make their process as easy as possible, other URL Shorteners like Rebrandly (I had to, there is nobody else :D) have made their service even easier, where you can Register your Domain, Shorten your link, Share it and Track it, all in one place, in a few easy steps.
This is important for maintaining customer engagement, allowing them to do everything from one place, without asking them for too much in return. I want it all, and I want it now. And it doesn’t stop there for the hardworking URL Shortener. Today, people are also demanding that all of their tools work across all devices and integrate with all other tools seamlessly. The modern URL shortener is nothing without a mobile app, a desktop extension, and integrations into all key social media tools and platforms. The URL shortener of 2016 has come a long way, but there are many places still left to explore. The current focus in the industry seems to be: Personalization Valuable and Detailed Tracking User Experience But not too far down the road, you might see things like: Auto-suggested .