And thanks to them, you can reach much further with your messages. How? Thanks to employee advocacy . Do you Image Masking want your content to be viral ? Click here and learn how to get it with our free ebook. How employee advocacy can promote your brand.png what does "employee advocacy" mean? By " employee advocacy " we mean the practice of promoting a company through its workers. These employees have a powerful network of contacts made up of Image Masking their friends, family and followers on social networks.
Employee advocacy makes use of this network so that workers can send positive messages to their contacts, thus generating a closer and more personal tone. This practice can only be understood in a horizontal work Image Masking environment and culture , where messages not only flow "from top to bottom" but everyone can participate in the communication and do their bit. Of course, social networks help to democratize this whole process. Employees are not ambassadors or influencers, nor should they behave like robots repeating the same message over and over Image Masking again: naturalness is essential. What they can do is help make the brand known and promote the values that it wants to convey. For this reason, big brands such as apple, ikea or google have al