Forum Posts

Raihan Ali
Jun 29, 2022
In General Discussions
Do you sell products or services online? Want to increase your conversions and turn your website visitors into customers? If the answer to both of these questions is positive, a content marketing strategy specifically geared towards e-commerce would help. The main advantage of content marketing over paid advertising is that you create value for your website visitors. Distributing free and helpful content to your customers is great because you educate them and show you care. In fact, according to research from HubSpot, content marketing gets three times more leads than paid search advertising. But simply posting cool stuff and entertaining your customers won't increase your sales. Are your customers actually buying from you after reading your blog posts? Is your content marketing strategy designed to sell your products? In this article, we will focus on content marketing in the context of e-commerce. We'll help you turn your content marketing strategy into a powerful sales tool. A Content Marketing Strategy That Drives Sales - Where To Start? Define your buyer custom t shirts persona First, you need to know and understand your buyer persona issues and how you can solve them. If you've figured out your ideal buyer persona, you can personalize your content, make it relevant to your audience's needs, and turn them into a customer later. You can't connect and build a relationship with your customers if you don't know who your customers are. It's like buying a birthday present for your friends. If you don't know your friends - what are their tastes, needs, hobbies and interests, how do you expect to surprise them with a nice gift? If you need more information and help defining your buyer persona, check out this advanced guide to creating and using buyer personas to convert leads. Definen how to optimize your checkout process for conversions. Create c
0
0
2
IMG_1901.jpg

Raihan Ali

More actions