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Rupa Islan
Aug 01, 2022
In General Discussions
The popularity of group fights probably started in 2015, but in 2016, the momentum was stronger, and it became popular all over the country. 17 Continue to spread to more in-depth secondary cities. There are several apps that focus on group fights. I believe you are not unfamiliar with them. Pinduoduo, Pinhaohuo, Mengdian, etc., Pinduoduo’s WeChat Buy email list acquaintance relationship is an important part of today’s hot group fight. Factors such as fast dissemination, low trial and error cost of placing orders, official user groups in various regions and user groups of local mass organizations are developing more and more rapidly under the rhythmic leadership, the analysis of grouping, we can divide it into several parts : Explain the product form and gameplay of the group, the selection of group products, and the communication and promotion strategies. 1. Product form The group group products are nothing more than the following types: lottery group, trial group, super group, instant kill group, overseas shopping group, group free group. The group group mode is positioned as a social e-commerce, and it has strong marketing attributes and effects. It also solves the problem of product promotion and traffic. Only one month after the launch of the "All-people Group", there are hundreds of "group leaders" and "merchant groups". As long as the relevant group group activities are released in the "group leader group", dozens or hundreds of weakly connected users can It will form a group freely, or forward it to other WeChat groups of friends, making the number of groups grow fissionally. 【Lottery Group】&【Trial Group】 position: Selection: High value, big gimmicks, strong topic and dissemination, mostly digital 3C products How to play: Users participate in the group and form a group. After N hours of forming a group, the system will draw a lottery, and only the users who are selected can get the group goods. If the group fails to be automatically refunded, the unsuccessful users who do not win the group will be automatically refunded and can get compensation coupons . As the name suggests, the trial group is similar to the lottery group. Most of the products are trial products sponsored by the merchant. You can get the trial qualification, and the platform
Grouping is not for fun: an in-depth analysis of the grouping mode  content media
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Rupa Islan

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