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reyadhossin1252542
Apr 12, 2022
In General Discussions
The sales process is the center of your entire marketing strategy . If you understand each of the phases that a person goes through from the first time they hear about you until they become a loyal customer, you will be able to adapt your promotional actions to each one of them and set the right goals to stay on track. Making a map of the sales process will not only help you to be super clear about each step, but also to align your entire team so that you can achieve your goals together. We are going to see how to make a map of your sales process and how to use it to optimize your results. Do you want to know how to transform your sales team offline to online? Click here and see the related course. Learn how to successfully find business opportunities in the digital environment. How to map the sales process How to map your sales process step by step 1) Clarify the roles of your sales and marketing department Sales departments, especially those of large companies, are becoming a complex system with different functions. The new sales model is based on specialization. For example, it is possible that a individual email list person or persons in the marketing department are dedicated to generating leads , that these leads are sent to another team specialized in lead scoring and nurturing , and from there they go to the sales team when they are ready to close . final. In order to create a sales process map , the first thing you have to do is clarify the different roles and tasks involved by answering these questions: What functional roles are there in my company's sales structure? What are the main objectives of this role? Who directs or leads this team? How many people are on each team? Where do these people work from? If you have a previously defined customer journey , you can use it as a basis to advance work. But remember that your goal is to portray the process as it is happening in real life and from your company's point of view. 2) Decide how you are going to make your map There are so many process mapping programs out there that it's sometimes hard to choose. My advice is to keep it simple: For your first sales map, you can use PowerPoint or free software like Lucid Charts. Actually, the most important decision is not the specific program, but the symbols that you are going to use to represent the process. Once again, my advice is not to get too complicated, but you do have to make sure you have them very clear from the beginning. For example, you can use this classification: Rectangle: action
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reyadhossin1252542
Apr 09, 2022
In General Discussions
If your business is growing, it may be time to create a digital marketing team . This is a subject in which many doubts may arise, such as what profiles to look for or if it is better to use agencies, freelancers or in-house staff. Although we can use external collaborators for some tasks, having our own digital marketing team guarantees that all marketing actions are aligned with our company. Let's see how to do it! Do you want to know how to create your internal Digital Marketing team from scratch explained by professionals? Click here and see the related course. Benefits of having your own digital marketing area Synchronization and involvement Having your individual email list own digital marketing area means that your team will be more aligned with the vision, culture and values ​​of your company , instead of being just another client. In fact, when looking for professionals to hire, we should not only look at their professional skills, but also how they fit with our culture and the way we work. By being part of the company's day-to-day full-time, the members of an internal digital marketing team will be more involved with the success and growth of the organization and, therefore, with the results. Good communication It is impossible to do good marketing without good communication. For everything to work effectively, there needs to be transparent and continuous communication. And this is much easier to achieve with an internal digital marketing area, since you can have direct and instant access to information .
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