Apr 12, 2022
In General Discussions
Generic, mundane content is untrustworthy and produces mediocre results in the short and long term. Your true voice and personality can only be most effectively captured at a high level by you and your staff. Who knows your buyers' objections, fears, questions and concerns better than the subject matter experts on your team? Who knows how you communicate and actually do better than them? Nobody does. In other words, chances are your last agency was simply not industry mailing list familiar with your business or the way your buyers think, learn, and make decisions as you are. 2. They’re not producing content fast enough While content marketing isn't strictly a "numbers" game, there is a clear correlation between primary traffic and lead growth and the amount of content you can produce. That means you need the ability to move fast and be flexible. It's a lot harder to produce two to three new blog posts and videos a week if someone outside the company does it for you.