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sonali afrin
Apr 18, 2022
In General Discussions
With the improvement of everyone's economic level, the consumer demand for coffee is also increasing day by day. From the initial instant coffee to Starbucks, to the sudden emergence of Luckin, the Chinese coffee market is booming. The fraud incident of Ruixing Coffee means another restructuring for the coffee industry in the future. The author of this article analyzes and explores the current coffee market, and looks forward to the development prospects of the industry to share with you. The story of Chinese internet coffee seems to be over. Luckin's business and products themselves are gradually being forgotten outside the scope of the discussion. But this big somersault Peru Phone Number List seems to remind Ruixing that the original model is not good, and it has to go back to the business of duty. In fact, most of Ruixing's stores are operating normally and are also launching new products, and some people still pay for them. What does this mean? ——In China today, many people still buy cheap coffee, and the coffee business still works When the era of crazy store openings and crazy subsidies is over, Chinese coffee needs a sexier story. 01 Abandon the store and go online The first thing a new coffee brand has to do is to abandon the heavy store model of large-scale store opening, which is also the first lesson that Ruixing gave you. Everyone in the coffee industry knows that coffee shops are an industry with a large investment and a long return cycle. Without the support of cash flow, they will soon face elimination.
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sonali afrin
Apr 12, 2022
In General Discussions
Editor's introduction: At the beginning of 2020, a sudden epidemic disrupted everyone's normal life rhythm, people entered a long state of home life, and more and more people developed the habit of online consumption. At this time, zero-contact online buy email list sales methods such as community group buying entered a stage of explosive development. The author of this article has experienced three community group buying platforms to see what his initial experience is like. The three giants, Meituan, Didi and Pinduoduo, have successively announced their entry into community group buying, which undoubtedly set off a raging fire. The essence is that the user places an order in the corresponding applet or APP, and can pick it up at the designated convenience store buy email list the next day, another convenient form of grocery shopping. From the perspective of new users, this article will talk about the experience of using the current three major group buying functions. Based on fresh food e-commerce and community-based services, Meituan Select focuses on global selection of fresh ingredients, quality control and price-friendly, and provides three meals a day. After all, WeChat terminal is more convenient to share and update. Which is conducive to the development of business by the head of community group buying, maintaining user relationships, buy email list and expanding user groups. 1. Quantity and quality of self-pickup points The number of self-pickup points around the author's area: Duoduo Shopping > Meituan Preferred > Orange Heart Preferred. Self-pickup points are mostly community convenience stores, mom-and-pop stores or small supermarkets. On the one hand, there is a large number and high density, which can meet the needs of users within 3 kilometers; on the other hand.
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